Business Plan

The business plan is an essential tool to structure, clarify, and present an entrepreneurial project. It helps define the company’s objectives, its product or service offering, its business model, its marketing strategies, its financial management, as well as the resources required for implementation. In addition to serving as a guide for the entrepreneur, the business plan is often required by financial institutions and potential partners to evaluate the project’s viability. It is a key document for planning, convincing, and achieving success.